President Trump’s tariff announcement this week has left automakers wondering how to cope. Nissan lowered prices on two of its most popular models, and now, Ford is opening employee pricing to all buyers over the next two months with its new From America, For America campaign.
The program opens A Plan pricing through June 2 and covers most Ford and Lincoln models except for Raptor vehicles and some trucks. Discounts will vary between models and trims, but the A Plan pricing model generally lands below dealer invoice.
Ford’s director of U.S. sales, Rob Kaffl, told Automotive News, “What we think this program provides is more certainty to an uncertain situation and stability, frankly, and support to those U.S. consumers. It’s a way to give back to the communities that have supported us for generations.”
The Blue Oval builds popular models in Mexico, including the Maverick and Bronco Sport. The Lincoln Nautilus comes from China. Keffl wouldn’t say whether Ford would raise prices, but he acknowledged that it’s a possibility. “There’s no question that obviously prices are going to rise as more things come out. We’re still trying to understand the impact of the tariffs. We think the opportunity is now to make the offer with our customers, and we’ll also have to weigh in on what happens with these impacts.”
[Images: Ford]
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